Me: You mentioned there being a 10 year plan for EVE, are we now four years in or is that another 10 years?
Hilmar: Another 10 years.
Me: Where do you see EVE in 10 years time?
Hilmar: We have a buffet of options that we’d like to add to the game and we priorities those in cooperation with the community and the response from the players. So it’s difficult to envision where it will be exactly, but I hope that we will add all these dimensions to it, the character aspect, flying over planets, and those type of things, so that its a much richer experience. So you can if you want stay in a station and operate a store, or solely focus on fighting. You have this much vaster set of options and more specializations and create an even bigger social pyramid from having so many options.
The idea behind a MMOs success is that it’s a marathon, not a sprint. You make more money if you sell 100,000 copies on day one and keep all your fans for two years than you would if you sell 500,000 copies and everyone plays for the free trail month before moving on. Given this fact, one has to wonder what current developers are thinking when they pack in all the good stuff in one months worth of gameplay, and then scramble to tack on further content to keep people interested, rather than building a game from the ground up to be interesting for years to come. Granted, I’m sure it’s much easier to design a month of content than it is to plan to keep players interested for 2-3 years, but clearly the reward is there. EVE continues to grow despite the fact that it has no retail presence and a grassroots marketing campaign, while most of the games released in that time are either dead or dying.
With a slew of MMOs set for release in the next 6 months or so, it will be interesting to see how many of them are build to last, and how many are build to flash and fizzle.