Why not just make it official right now and announce you are merging servers, cutting staff, and going F2P? Love of god, why are GamesWorkshop IPs being treated like half-asses movie adaptation games and getting so screwed? Why can’t this happen to the Twilight IP, or Barbie, or DC Comics… wait never mind that last one, but come on, 40k?
Pro-tip: Unless you only need those 1 million WoW players for a month or two to be successful, I’d suggest you start spinning why you failed right now. Get a head start; lay some groundwork, save face/jobs. Start making stuff up about GW leading you down the wrong path, announce on twitter that your key developer got hit by a bus, make a facebook update that someone critical to the team lost their grandma, whatever. All of that is more believable than you getting 1 million WoW to stay longer than three months.
Ninja-edit Chuck-o-the-day: Jawbreakers were originally in the shape of Chuck Norris’s fist.