Zubon’s description of GW2 updates since release are nightmare fuel for me in terms of an MMO. It’s basically all of the bad aspects of launch (bugs, everyone in one spot) without the good (playing a foundation towards something more). Place that into GW2, by far the most bla and forgettable MMO I’ve ever played, and yea, I’m not exactly itching to return.
GW2-specifics aside, just going off that post and other KTR GW2 posts (they cover the game well), I’d have to say I strongly disagree with how Anet is approaching updating the game. If a new player picks up the game today, how much better is GW2 today than it was at launch? Some, yes (minus whatever the current buggy content is that everyone is doing, of course), but the level doesn’t match the amount of time/effort put in by Anet. A lot of that was one-off, here today gone tomorrow stuff. If you are new, that means nothing for you, other than knowing you missed out on something and can’t revisit it.
Current plays also suffer from this whenever they roll an alt. Now maybe they wouldn’t want to run all of that one-off content again, but in GW2 they don’t even have that choice; they can’t. Furthermore, they fully know they can’t and have context, so if something was up for two weeks that they loved, they KNOW they are missing out on that.
Now the GW2 business model doesn’t rely on players getting sucked in and really committed. The big payday is up front (the box), and if they get a few bucks off you from gems, great. But in terms of building an MMO, Anet isn’t really building much here, rather they are mostly spinning in place, every two weeks removing something to add something else. That they have kept this up for a year is surprising. If they can keep going like this it will be really surprising.