As we picked up the 4-pack for Dungeon Defenders last night, our Steam group talked about paying for games, and why anyone would pay full price for a game in the age of $5 Steam sales, Game+DLC bundles, and Sub-to-F2P tactics. Interestingly enough, the best reasons all touched on this week’s general topic; playing with others vs going solo.
The best reason to buy on day one, and pay full price, is because you want to play with your guild/friends, who are going to be playing right at the beginning. If you opt to join late, they will either already be ahead or have moved on from the game. Obviously, if you don’t play with a steady group, and just join groups from game to game, this is not a huge factor. If the game in question is a single-player game (either because it is in fact a single player game, or because it’s something like SW:TOR), that’s one less reason to shell out $50-$60.
The next reason, and this is somewhat related to the first point, is in a game where the first month plays differently than the next. An real MMO generally changes as time goes on, players do things month one that they don’t month two, and in a social environment being part of the buzz/wave is fun. The more single-player focused the title, the less this is a factor. Battlefield 3 is a title I’m not picking up day-one, and while the matches will mostly be the same in six months, the fact that players will be higher ranked with different guns is something to consider. For me it’s not enough to pay $60 for the title, but it was a consideration.
Finally, and this is certainly the weakest reason, is to show support for a title or genre. I pre-ordered Heroes of Might and Magic 6 not just because I want to play it day one (I honestly could wait), but because I want more TBS titles made, and I want HoMM6 to do well and get future support. Going back to Battlefield, I honestly could care less about EA, or to support ‘yet another shooter’. It’s also why I still have an active Darkfall account, despite the fact that I only play it sparingly (once a week for an hour or so). In the grand scheme of things, gaming is a fairly cheap hobby for me, but I fully understand for others money might be tight and you simply can’t spend as much as you’d like, so how often you can afford to ‘vote’ like this is going to vary.
I’m not sure we are really seeing the effects of this yet. Modern Warfare 3 sold like crazy in the first week, but consoles are somewhat different, and game prices rarely drop to PC/Steam levels. Duke Nukem Forever is on sale right now for $10. If you paid $50 for it at release (which was like a week ago, right?), how’s that working out for ya? Again I’m not putting money down that the average gamer is going to start shopping smart tomorrow and only paying full price when they strongly support a developer/genre, but I’d like to think at some point it’s going to matter, and if so, that’s good news for those of us who enjoy games with strong social (real social, not Sims Social) mechanics and true community-first design.