Massively just doing Massively things (link no longer works as Massively just deleted the entire post), or just being Blizzard and copy/pasting from Polygon (This link still works because lulz Polygon). Pick one?
I few weeks ago Square released a video about FFXIV weddings, and at the end of that video they had a line about joining the 2.5m registered accounts. This was an increase from the 2m accounts they talked about previously. At the time of the 2m announcement, they also said 500k players play every day. The 500k active, 2m total number makes sense in terms of an activity ratio (if anything 1/4th of your total playing daily is rather high), which despite Square not being clear on what exactly they mean by ‘registered accounts’, the 500k number suggests they meant subscribers. I bet if Blizzard released a “X number of subs, Y number of daily logins”, the ratio would be lower than 1/4th.
So yes, when Square does actually release financials for 2014, and Polygon reports on it, and Massively copy/pastes it, expect 2.5m+ subs for FFXIV. What’s really interesting is what that number will be after the expansion is released. FFXIV gets a lot of content updates already, but a major event like an expansion will only help bump the number up.
Remember a long, long time ago people talked about how no MMO would ever surpass WoW for sub numbers so long as Blizzard was still supporting the game? Are we all still 100% sure about that?
Correction: WoW hasn’t shut down. Sorry for the error.