When someone states their MMO is doing something different from everyone else, which of the following innovations would you rather see:
WAR’s Public Quests, changing how you go about getting into a group to do group content.
EQN’s “parkour”, adding an animation for going over (certain) rocks?
If you think the above example is silly and unfair, I agree, but I’m not the one in charge of putting together the agenda for the big EQN reveal, and that was one of the first items emphasized. Right after lighting, lighting, lighting, and lighting (which, btw, looked average at best, and won’t have any impact on gameplay, unlike say the lighting in Darkfall or Skyrim where shadows actually matter).
I bring this up not just to mock SOE, but to emphasis a point about “advancing the genre”. You don’t do that with fluff, which parkour very much is. You also don’t do it by fully voicing your quests, which is why SW:TOR was easy to declare DOA in 2010. When your big selling point is garbage, it’s not because you are hiding the really good stuff for later, it’s because everything else is even worse garbage.
Now yes, there was more substance to the EQN showing than JUST parkour, but apply the test; was anything else shown something that will have the impact of even WAR’s PQs? (Which is not a high bar, just one simple example) And if you come away with anything in the ‘Yes’ column, will any of those ideas actually work as fun MMO gameplay? A crazy new idea is still garbage if ultimately it’s not fun or outright fails.
Predicting when a new idea that impacts gameplay is going to work can be tricky. Identifying fluff garbage pitched as advancing the genre is easy, as is the reason why someone would present that over solid ideas or innovation.