A lot of good back and forth dialog happened yesterday, which you should go read if you haven’t. Thanks go out to Brian (Psychochild) Green for putting up more of a fight than the hotbar salesmen from SW:TOR. I’d like to follow up on a few items today and hopefully keep the conversation going.
On suits only funding F2P MMOs right now: I don’t doubt that is the environment Brian has to deal with today (ignoring the next big MMO coming out, TESO, being a sub game). But since when do the suits know best? Remember, suits thought SW:TOR’s 4th pillar sales pitch was so hot they threw $300m+ at it. Suits also didn’t think Ultima Online would work. Suit after suit thought if you just copy/paste WoW, you too will easily reach millions of subs. Suits, by definition, are CHASING the latest trend, not setting it, and when that trend is a timebomb like F2P (more on that later), jumping on that train isn’t going to end well for anyone other than the suits (who usually include an out clause).
You know what the suits have missed? Things like Star Citizen, which right now has raised $25m+. That’s not 25m in sales of a completed game, that’s 25m in “I like your vision, hopefully it works out, take my money” wallet-voting. I wonder how much money suits would have thrown at Chris Roberts, and what their demands would have included? Hard to imagine which title is ultimately going to turn out to be more entertaining…
Or to look at it from a different angle, if what SOE showed at the EQN reveal (a tired cartoon look, parkour, and move out of the boss’s red box ‘gameplay’, yo) was put out as a crowdfunding initiative, would it even sniff 1m? “Oh the one-hit wonder factory SOE is making another F2P themepark with crap I don’t need/want, please take my money” – said by no one, ever. I’m sure they will have a wonderful selection of wings in the cash shop though, just don’t forget to pay your epic items upkeep license fee.
Brian took offense at comparing the stereotypical Walmart shopper to the stereotypical F2P MMO player, yet who really is the ideal F2P MMO player the suits are hoping to attract?
Is it the educated MMO player who has put time into titles like UO, DAoC, EVE, early WoW? Is that the kind of player who is going to become a whale in your cash shop? Is that the player who benefits from the zero-entry barrier of your amazing F2P MMO? Is that the type of player who NEEDS that zero-entry barrier when they find something worthwhile? Are they going to keep you in business through repeat fluff purchases? Are they the audience who is going to look at a P2W setup and jump in?
Or is the target someone less educated? Is the target someone who would be lured in by a shiny exterior with a clearly hollow center? (h/t Supplantor for the link) Someone who is into buying power without realizing what that ultimately means (a cheapened gaming experience for everyone)? Is it someone who can get hooked on the cash shop, buying just one more set of wings, a hat, or a pretty dress? Is it someone who hasn’t caught on to the fact that buying an XP booster is nothing more than just paying to play something you (should be) enjoying less?
If everyone in the MMO genre was an educated MMO player well-versed in both sub MMOs and F2P offerings, would F2P still be around? Are whales anything but simple, weak-willed individuals? The same people you shake your head at as you pass them in the casino, hopelessly addicted to a slot machine? Or the last few still standing off in a corner during their cigarette break, killing themselves slowly but unable to stop?
Now granted, stupid has existed since the beginning of time and will continue to exist in one form or another, and finding a way to cater to stupid can be a successful business strategy. As the saying goes, a sucker is born every day. But the key to catering to stupid is you have to keep evolving the tricks as the populace catches on to the last batch.
The F2P MMO model was a nice trick when Zynga first pulled it off, and they made a killing. It’s a timebomb because at some point (and that point is basically now or very soon), too many former dummies/whales will have caught on to your trick, and they won’t be shelling out the hundreds and thousands you depend on for just another gem pack, or one more set of wings.
Solid design and content is worth paying for, and will continue to be worthwhile. The tricks of a hotbar salesmen are temporary, and that clock is about to hit midnight.
And now a little challenge to the F2P supporters; imagine you just launched the most successful MMO ever (2005/6 WoW level success). Millions of people not only showed up day one, but millions are still around years later, and for them your game is the absolute main focus and they can’t get enough.
Is that game better served by being a F2P MMO, or as a subscription title, for both your players and the developers?
I would love, love for some pro-F2P person to take the above and break down why a successful MMO is better under F2P. What benefits do I get as a player, and under those benefits, how are the developers better off? How have you maintained year-after-year success and prosperity under the F2P model?
We know, because we have seen it (WoW before the talent drain) and continue to see it (EVE after the correction of theF2P-error that was Incarna), that when an MMO is great, the sub model works for both players and devs. So unless the ultimate goal is mediocrity and a quick cash grab, I need someone to blog/comment on the above. What is the best-case scenario for a great F2P MMO?
(And it has to be an MMO, you can’t mention something like LoL, GTA, or CoD. LoL is not an MMO, nor is its F2P model ANYTHING like a cash shop-driven F2P MMO. Same for GTA/CoD, or any other title that is not an MMO.)