The latest League of Legends update lets you see your purchase history, both real cash and IP spending. From a quick survey on the Inquisition forum, it’s pretty clear Riot going F2P has earned them a whole hell of a lot more money than if they had sold LoL for $50 a box. I’ll have to check my personal total when I get home, but I’m pretty sure I’m sitting at $150+, and Aria has bought RP as well.
Now if LoL had a box price of $150, I would call that crazy. Which is funny, because if LoL was boxed for $150, I would expect it to come with all of the content, yet my $150 has not even gotten me close to owning all of the skins or champs out.
Nor do I feel that $150 was poorly spent. If anything, that $150 is a bargain considering how long and how often I’ve played LoL. Even by MMO sub terms (already a steal in terms of spending/entertainment), this works out to just over $10 a month for me, and I’ve spent sub money on games far, far below LoL.
I’d like to hope that LoL shows you don’t need to sell power to make it in the F2P market. Something tells me though that the item shop/gold ammo stuff will continue.