With the DarkFall Community Publisher initiative a week old, here are some initial thoughts:
The link itself gets clicked quite often here, more so (on average) than any other link. Whether this is due to placement, the link being an image, or simply because DarkFall is awesome is hard to tell. Also worth tracking is whether this continues, although after an initial (day one) spike, clicks have been consistent after that, rather than following a slow but continued decline.
I was wrong about the payout structure, as I do indeed get 20% of the initial purchase, not just the price of the game itself. So whenever someone takes advantage of the current $87 offer of DarkFall+6month sub, I get 20% of that $87, which is rather generous of Aventurine IMO.
I think another benefit of buying the game through a Community Publisher is that you have a source for questions once you are in-game. My email is displayed right below the link, and I’m always willing to answer DarkFall-related questions. For most MMOs this would be a nice-to-have, but for DarkFall its borderline required, especially for newer MMO players not familiar with games like Ultima Online and Asheron’s Call. Just pointing someone who is starting out towards the NEW guild can make life much easier for them, and get them on an accelerated path up the learning curve.
Unrelated to the Community Publisher program itself, but I noticed that in the $87 offer, AV uses a different image for the DarkFall ‘box’, one that looks very much like a picture of a retail box. Perhaps the limited advertising is in part due to AV waiting for the game to be available in a boxed version, and not just digital download?
Given the amount of changes and additions coming with the next expansion (which I’m guessing will be a sizable download), creating DVD copies of DarkFall with this expansion included would be a good move. Plus the bullet-point list that advertisers love to put on the back of the box can be expended as well, with things like player vendors and sea objectives. Add in the fact that AV is current running a screenshot content (with some rather nice rewards too), and I would not be surprised if we see a DarkFall box in stores sometime after the holiday rush, given AV plenty of time to smooth out the bugs and issues that are sure to come with Conquer the Seas.