Have dreams of running a kind-of-a-big-deal blog with awesome amounts of traffic and comments? Here’s how!
1: Blog about the hottest MMO currently out or in the peak of its hype cycle. WoW, SW:TOR (before it died), and most certainly GW2 right now are great examples. Niche MMOs = niche blogs, don’t waste your time.
2: Keep the blog entry short. Most readers don’t have time to read long entries, and long entries will also cause issue with some of the items below.
3: Keep the topic positive, and easy to understand. Offending people drives them away, and most don’t care/understand complex topics. There is a reason WoW dungeons can be finished in 15 minutes by facerolling; do the same for your blog if you want to make it big.
4: Use pictures. They are easy to understand and allow someone to ‘read’ an entry in just a few seconds. Think of pictures like welfare epics; if you want to keep people happy, you need to give them shinies. Don’t worry about whether the post needs a picture or not, even if it adds zero value, a popular meme gif will make people feel like they ‘get it’.
5: Make it easy to comment. Complex topics that require previous knowledge are hard to comment on, and will drive people away. Everyone can tell you their favorite race or starting zone, it will only take them a few seconds, and they will feel like they are contributing.
That’s it. Follow those five simple steps and you too will soon see massive traffic and have a thriving ‘community’ of fans.
(Granted, the above will get you a soulless generic blog with no real lasting value that only entertains the lowest common denominator, but TMZ is not winning humanitarian awards either, and they get tons of traffic/comments!
Plus niching blogging is hard, yo.)