TAGN has a fine overview of the latest expansion for LoTRO, and specifically the money Turbine is asking for it. $70 seems outrageous for an expansion, especially when you consider that certain MMOs give them out for ‘free’, but that’s a different topic. Not to mention that if people are paying $70 for expansions, charge them $70 until they stop.
What is interesting is that Wilhelm has little motivation to really splurge because he is so far behind the content curve. In a way, Turbine adding levels to LotRO as ‘fast’ as they have been has hurt them with this particular customer.
Sell him a character already!
They already sell The One Ring and other gear in the item store, why not characters or just +1 level potions? Much like WoW, any kind of lore-based reasoning has long since died, and with an aging game that, while far from dead, is not exactly lighting the genre on fire, why not let people like Wilhelm easily come back and experience whatever content at whatever level they want?
Especially under the F2P model. You don’t have the ‘what if they consume content too quickly’ concern since you are not collecting a monthly sub, and really where you make most of your money is on impulse buys from people who see something they want RIGHT NOW. By selling levels, you introduce lots of RIGHT NOW situations. Just add more gear to the cash shop and bam, moneytree.
If you are going to go F2P, go big.