“But let’s say that things do work the way the developers estimate. The average gamer, age 33 with children barking in the background of Mumble, will run out of content after about two months on average MMO, by my estimation. During the third month, the developer will announce new content, but that new content rarely takes the player a month to complete. What does the developer do then? Unfortunately, I don’t have a good answer other than to say that I hope after the third month the devs are on a four- to six-week content cadence.”
A bit further into the article…
“Although I’m not a big EVE Online player, I do give credit to CCP for maintaining a subscription game for such a long time. I believe the game’s success can be boiled down to two factors: a three-month development cycle and PLEX. Every three months, the developers promise new content that usually takes a month or two to complete. And the Pilot’s Licence Extension (PLEX) can be purchased for a reasonable chunk of in-game credits, allowing hardcore players to cover a month’s subscription by just playing the game.”
Yes, EVE has been one of the most successful MMOs because CCP is able to deliver new content every three months that takes EVE players about a month or two to complete. That’s what it takes to keep growing after ten years everyone!
Sandboxes can convince players to maintain a subscription by giving them the feeling that they’re going to miss something if they don’t log in.
Bingo Massively, bingo. Finger on the pulse reporting right there.