My notes while watching the video. It’s 45min and about Age of Empires Online, but worthwhile if you have some time to kill and enjoy watching another hotbar salesmen stumble around. (Credit where credit is due, his presentation style was solid, as where his slides. It’s just the base material that he is working with that’s the problem).
Game sucks, but the biggest problem for the F2P dev? Can’t feed the whales.
Delusion; “built a good game” when 90% of your players left in the first month (and more likely, the first week or day). But F2P isn’t about making a great game, it’s about making a great delivery model to catch whales.
Changes made that got positive reviews; basically undoing the F2P influence of P2W, grind-or-buy, etc.
New items; P2W consumables. (Which all sounds incredibly lame and not at all in the spirit of the game, but whatever, whales!).
Same player base, triple revenue: “I feel good about this”.
“Generous with the in-game currency to win players back” – IE, screw them later or when we can afford it.
“Today you can play the game completely free, you have to have a lot of patience, but you can”. Ringing endorsement…
“You can’t sustain a game on vanity” – Wrong. You just need a good game to do it in, like LoL.
Finally, the major lesson learned is something that anyone who has spent a day in an MMO has known since 1997; expensive one-off content doesn’t work, regardless of the quality. Good job SW:TOR, 4th pillar ALL THE WAY! (To the F2P hotbar trash bin).