Two observations about the ‘big’ SW:TOR expansion announcement (based only on reading Rohan mostly, since lulz actually playing SW:TOR):
Bit early to call SW:TOR trying to save itself here as it going the FFXIV route. FFXIV isn’t special in so much that SquareEnix made major changes, but that it’s by far the most successful MMO released in recent years, and that it may already be the largest MMO out in terms of total subscribers. Lots of MMOs have released large updates or overhauls; but few saw significant improvement/gains. Given the overall history of SW:TOR (hotbars! Get your hotbars!), let’s see what this really brings. Emphasis is still being placed on the 4th pillar from what I can tell, and we all know how well that worked out the first time.
The more significant bit IMO is the heavy leaning back towards the subscription model. SW:TOR launched as a sub game, it wasn’t very good, and as all not-very-good MMOs, it went F2P. The other side of that coin, the one rarely seen, is that when an MMO gets ‘good enough’, it has the option to come back to the major leagues and return to the sub model (Allods). Let’s assume this update is a major positive step for SW:TOR, can it get ‘good enough’ to be a sub MMO again? That would be something.