League of Legends gameplay is perhaps only surpassed by Riot’s interaction with their community. One glance at the dev tracker will show you that they troll the forums more than most trolls, reveal more game info than Blizzard at Blizcon… wait, bad example… and actually accept and incorporate player feedback to make the game better. They also run a ton of contests, attend gaming conferences, and continue to push LoL into competitive gaming.
They have taken things to a new level with this though. (Near the end they have in-game footage. Bromacia!)
Sure, the whole ‘bro’ thing is a bad meme that in turn makes fun of a seriously horrible social trend that plagues college-aged (life and mental) guys, but to take it this far is, well, impressive, especially for anyone who follows the forums closely and has seen this go from a small mention to forum domination.
Now excuse me, I’m off to master Olaf in anticipation. Bro.