‘Winning’ in EVE means different things to different people.
For null-sec leaders, controlling the most territory or fielding the most dominant fleet means everything. Having the right resources, far beyond simply having ISK, is critical. Quality FCs are held is high regard, and meta-gaming is as important, if not more so, than actual in-game skill. In this field, the CFC is ‘winning’.
In WH space, ‘winning’ means something different. Controlling territory is bound to one system (generally), yet how you control it is far more critical. While in null enemies will often venture in and be dealt with (or not), in a WH someone being inside is already much of the battle. Supplies, allies, resources, travel; all of these things are much different for a WH Corp/Alliance than for someone in null, and the skillset needed is different. In this field, AHARM is ‘winning’.
Empire also has its fair share of ‘winning’ goals. For war-dec’ing Corps kill efficiency, disruption, and reputation count. For PvE-based groups, speed, efficiency, and running Incursions/missions ‘correctly’ are what counts. And for market barons, controlling sections of the economy count.
And sometimes worlds collide. Occasionally null-sec pilots will venture into WH space and fighting will ensue. As the rules are different, the number of super-caps is a non-factor, and how many people you can get to the fight is just as important as what they do during that fight. Sometimes a null-sec group like the goons will get into market baron territory with something like the Ice Interdiction or the Tech Cartel, and in those situations again the rules change.
What’s important to remember is that since the end-goal is different, the methods used to reach it also vary. That’s really the beauty of the sandbox. Some pilots consider taking territory winning, while others view it as blobbing and a mind-numbing structure grind. The up and down flow of WH life is exciting for some, account-killing for others. And for this into ISK, the methods to generate it are all that matters.
Interesting content happens when those factions intersect, or use each other to further their goals. Bit different than the standard motivation and mentality in a themepark, eh?
(Not that this makes themeparks less ‘fun’, or EVE more ‘fun’, but arguing ‘fun’ generally makes for boring blog content.)