CCP dev blog about the longest and one of the largest battles in MMO history. If you consider yourself an MMO fan, consider it required reading, start to finish.
A few quick notes:
CCP gets it. Not only does the blog contain a ‘sales pitch’ at the end (something I know from personal experience hocking DF1 works amazingly well), but they also acted quickly to immortalize the event with the in-game monument. How many other MMOs have done that? How many devs have been so quick to do it? How many MMOs are even capable of anything close to this type of event?
This is the type of event that hammers home the sandbox theory of peaks and valleys and its importance to retention. I think its very safe to say that not only will this battle result in thousands of new players learning about EVE and giving it a shot, but will also server as reason for current null-sec players to keep going. This is the type of event that justifies shooting structures, mining ore, or running PvE content for ISK. And a large part of WHY it works so well is it’s rarity. If a battle of this scale happened often, it not only wouldn’t make news, it also wouldn’t serve as such a huge catalyst and motivator.
This type of event is also why EVE is the only MMO still growing after 11 years. It simply has content so unique to itself that it’s impossible to ‘burn out’ on all of it. Players take breaks, yes, but most pilots that get beyond the training stage never fully leave, because you are never really ‘done’ in New Eden, and there is always some hook pulling you back. It’s amazingly discouraging that seemingly no other developers are capable of creating anything similar in the genre, even after the blueprint has been out for 11 years.
Finally, there is a bit of sweet irony in the timing of all of this; as SOE shuts down so many of it’s failed MMOs, the ‘niche’ MMO that dwarfs all others in scope has one of its biggest event to date, one that will likely trigger at least a bump in continued growth.