Knowing how many ‘real people’ readers a blog has, much less how much influence a writer has on his readers, is almost impossible to tell. WordPress provides view/visitor statistics of course, but based on personal experience those numbers aren’t 100% accurate (or even close, really). Not only that, but at this point I’m not even sure if they are inaccurately inflated or under-reported for this blog, as a few recent events have hinted at.
Let’s take a step back; as anyone who reads this blog has noticed, post volume is down, mostly because the MMO genre is in the toilet right now and this being an MMO blog, that has an impact. And it goes deeper than just the current crop of MMOs being meh-to-terrible; they also bring nothing new to the table, which further makes it difficult to break things down and write a blog post. For all its failings, at least Warhammer Online brought new ideas, and had a dev team behind it giving us plenty of fodder. It ultimately didn’t work out for Mythic, but it was blogging gold.
In addition to needing a good MMO to play, I’d also like another WAR in terms of blog fodder please.
From a pure “looking at my numbers” perspective, the shutting down of Google reader was noticeable, and my WordPress stats page reflects this. To a lesser extent, VirginWorlds no longer picking up my blog (along with no longer really working overall) hurt. Jester not blogging has an impact as well. But again, while the raw numbers are down, how many ‘real people’ readers have stopped coming here is tough to tell. I’d like to think that if you are a real person, and you enjoy reading this blog, the shutting down of a reader, or another blog no longer updating, isn’t going to instantly stop you from figuring out how to keep reading this blog, right?
Number of comments is another indicator, but again it gets tricky. I mean, I’m pretty sure I could write a comment-bait post tomorrow (spoiler-alert) and get north of 30 comments. If the comment-bait is really good, and gets picked up by some larger sites, 50+ comments would happen. Get a good comment-section flame-war going, and 100+ is ‘achieved’. But what does 30, 50, or even 100 comments mean, especially when they were somewhat baited or 80% of them are off-topic flames? Does a post getting one person to comment mean that post sucked and this blog is dead/dying, or did thousands of people read it, enjoy it, and just have nothing to add so they didn’t comment? These are the kinds of questions that keep me up at night (not really).
Let’s return to those recent events I mentioned in the first paragraph. The first is my Clash of Clans… clan. Those posts didn’t get a lot of comments, and traffic was normal, so it would be easy to assume not many found them all that interesting or were ‘influenced’ by them. Yet today, I think I’ve had 10+ people join the clan (“Supreme Cream!”, still time to join and we are building something pretty solid), many of them new players to the game who picked it up due to this blog. How many others at least tried the game due to those posts and just didn’t enjoy it? How many are playing, just slowly, so they haven’t joined the clan yet (or joined someone else because they are jerks like that)?
The second example is Risen, another post with very few comments, and Steam. On Steam my friends list has grown tremendously due to mentioning my screen name (Syncaine) on this blog and asking people for Steam cards (feel free to send some), which has resulted in getting a better feel for what “the people” are doing on Steam thanks to the “Activity” section.
As mentioned Risen was on sale recently due to the pre-order coming up for Risen 3, and thanks to the “Activity” tab I noticed a bunch of people picked the Risen 1+2 bundle up. Now I don’t know how many of those buys are due to this blog and how many of them would have happened anyway, but I’d bet at least SOME are blog-based, which is pretty cool and says something about influence.
Lastly, and the example with by far the most data, was my time blogging about Darkfall 1 and including the Community Publishing Program link/mention in every post. The CPP was basically a referral system that paid me 20% (I think?) of the initial purchase made using my link, so when AV was running a promo for the game+6months for $100, I got $20 per person who bought that bundle. I wish I had gotten 20% of all future sub fees, if only to track how long people stuck with the game, but sadly it didn’t work that way.
Through the CPP I got credited with hundreds of purchases (and I know for a fact I didn’t get credit with all purchases made due to technical issues sometimes), and AV would later confirm that I was by far the most successful CPP user. This blog, literally, made AV thousands (if not tens of thousands) of dollars, and unlike Clash of Clans that rakes in millions daily, for AV my contribution was actually very noticeable to the company overall. More importantly to me however was seeing confirmation that this blog was influencing people to the point of spending real money on something they would have otherwise passed on.
Examples like the above making writing the blog easier, because it confirms ‘real people’ are reading and not every view is some spam-bot finding its way here thanks to Google. This blog’s main purpose is to entertain #1 (me), but that can’t happen without all of the little people (you) showing up, so thank you dear reader, and keep dancing on those strings (and sending Steam cards).