Let’s keep talking about Hearthstone, if only because talking about it is way, way more fun than playing the game, and because HS is IMO a perfect example of New Blizzard in a nutshell and perhaps a good indicator of things to come.
Latest post from Az can be found here, where he admits that HS made $5m or so in revenue. Respect for that. Also if a game has an interface designed for one gaming platform, and said interface is constrained for other platforms, that’s a port Az. HS being as awkward with its UI on the PC is because the game was designed as a mobile app, as Blizzard continues to remind us. That it’s mostly failed as a mobile app (unless we consider a AAA developer hanging out in the 50s in revenue as success now, but more on that later) and instead somehow has a decent monkey following on PC doesn’t suddenly make the game a for-PC designed title, sorry.
“But Syn, HS is like really, really popular on twitch, with some people even getting like, a few thousand views! It must be making a truckload!”
Yes, because twitch views = money, as we can clearly see by WoW being a fraction of HS on Twitch. Guess that drop in subs must be like a 99% drop if the oracle that is twitch is to be believed. Who needs dodgy financial reports; the famewhores and their sheep can’t be wrong!
(Since calling them famewhores seems to confuse people; the term is a play on the more common term ‘instawhores’, the ‘models’ who will do basically anything for a ‘like’ or ‘follow’ on Instagram or beg for attention on other social media platforms. If you don’t know what I’m talking about with that, how new to the Internet are you? Anyway, some (not all, relax) of these streamers are little different, taking every opportunity and basically doing anything for attention, no matter how much personal respect and dignity has to be sacrificed for said ‘like’. If you are entertained by that in a non-mocking way, we likely wouldn’t be friends in RL.)
Jokes and stupidity aside, and now that we have confirmed that, while profitable, HS is a little footnote amongst such giants as WoW, Destiny, CoD, Skylanders, and… well basically everything not called HS over at Activision, let’s talk why someone like Az and others still sees this as a major victory for Blizzard.
Blizzard, at least prior to HS, wasn’t a studio known for making ‘me-too’ products. They weren’t the studio putting out flawed, poorly designed titles that were barely a blip on the gaming radar. When Blizzard made an RTS (Warcraft, StarCraft), those games defined that genre and became the standard. When Blizzard made an action-RPG (Diablo), that series become the standard, with everyone else making Diablo-clones. When Blizzard made an MMO, well we all know that to many the MMO genre is WoW.
So why, just given the above, is a Blizzard release that has failed in its intended market (mobile) basically given a pass or even seen as a great thing? Why is it crazy to say a Blizzard mobile game SHOULD be competing with other top mobile games? Let’s look at this this way; bigger barrier of entry and harder hill to climb, the MMO genre back in 2002 with EQ1 being the top title, or 2015 with CoC? It’s not even close, and remember back in 2002 everyone though the 500k subs mark was THE top a title could achieve in the ‘niche’ market that was the MMO genre, so don’t bring up how dominant and mainstream CoC is today; for all we know in 2020, 2014 CoC will look just as dominant as EQ1 did back in its prime. The point being, a major AAA developer like Blizzard not only can, but absolutely SHOULD be making a top-tier mobile game (imagine how great it would have been to get a real Blizzard-quality mobile game? I’d love to play that!), not something lost amongst the dregs of the app store.
Again, prior to HS, every other Blizzard release not only competed with the top titles in those genres, they generally dominated and set a new standard. HS is the ONLY title released by Blizzard to not only fail to live up to that standard, but not even come remotely close.
That high Blizzard standard and track record of delivery has value too, a great deal in fact. How many people bought the originally flawed Diablo 3 because it was a Blizzard game? How many people might not insta-buy the next Blizzard title after that experience? How many people played HS and had the perception of “everything Blizzard makes is awesome” shattered? So yes, HS itself is profitable (mostly based on the likely fact it cost next-to-nothing to produce and had free advertising due to being on battle.net, but hey, details), but how much brand damage has the title caused by being a below-average-at-best title?
Moving past HS itself, what does the delivery of HS hint at for Blizzard’s next title, Heroes of the Storm, which is already not exactly blowing down doors as the next big thing? Is HotS going to be called a success by some if it has to fight tooth and nail with some random minor game for the coveted 4th or 5th spot in the MOBA genre, accomplishing a tiny fraction of the success LoL see’s, much like HS is today compared to CoC? Is that what New Blizzard is now, just another Ubisoft or any other second/third tier studio putting out something we maybe pick up for a few weeks before moving on and forgetting them entirely? If so, that’s a huge, huge drop from what Blizzard was in the past, and sooner rather than later Blizzard titles won’t automatically attract attention based on the studios previous track record.
And that, ultimately, is the real story of interest related to HS. The game itself, other than getting a chuckle at some of its sillier aspects (famewhores, world championship of dice rolls), isn’t all that important. It’s a footnote. But the low expectations for the game (at least from the outside by people like Az, as I’m not sure Blizzard is thrilled to have launched a mobile game that isn’t moving the needle in the mobile space, and is just a marginal success overall) and being the first non-hit title for Blizzard, is in my opinion a significant event and worth discussing.