EVE: Jita Phoenix

I believe this might be a first, but I fully disagree with Jester on what impact the Goons “Jita Burns” event might have, and what CCP’s reaction will be. Simply put, Jita Burns might be the single most entertaining day in MMO history if the Goons and their buddies actually pull this off.

Will GMs be pages? Yes.

Will tears be shed? Oh yes.

Will gaming media cover the story? Like you read about.

Will EVE accounts be cancelled, and thousands of potential players turned away? Hell no.

Imagine you are new to EVE, and while flying your little Ibis, you jump into Jita on April 28th, wonder why it’s taking so long to load, and then die in a fiery wreck. As you look around, you see hundreds of wrecks, dozens of ships of all sizes, and thousands of players in local. If you are someone who is the type to potentially enjoy EVE, are you going to rage because you lost a rookie ship, or be amazed at the event going on around you?

“I was there” is a sales pitch for EVE, right? How many people, new pilot or bittervet, are going to be able to say “I was there” for Jita Burns?

You know who will be turned away by this whole thing? Non-factors. The type who were never going to be EVE players anyway. Those who state, with 100% seriousness, that they would love to play EVE on a PvE server. Who believe that this year’s Hulkageddon is going to be the final straw for CCP to swoop in and save them, despite the past 6 years of inactivity. The trolls who hunt down every EVE news item and profess how horrible the community is, and how any day now the wolves are finally going to run out of sheep. Any… day… now.

Jita Burns will not drive these people away from EVE and hurt CCP because these people were NEVER going to be part of EVE in the first place. The only time they factor into New Eden is when they refill the tear buckets, and they will do exactly that come April 28th, only we will need a reservoir and have to pace ourselves. Otherwise we might die from laughter.

The media frenzy over this event will do what the media covered of any great EVE event did in the past; raise interest from potential players, remind past players what they left behind, and give current players more motivation to continue playing. The ultimate indicator of success here will be how outrageous the coverage of this will be (which will likely be somewhat tempered given the backpedaling of the whole ‘suicide’ coverage debacle), and how far non-factors will go to call THIS the deathblow.

And assuming The Mittani pulls this off; he will have created more content in one day than Blizzard creates in an entire year. The market speculation, the aftershock, and new or renewed bitterness; all the things that drive EVE players to log in and do what they do. CCP should not be dreading this day (other than their hardware team), they should be preparing to send a “Thank you” card to Mittens, along with a promise to buy the first beer at next year’s FanFest.

About SynCaine

Former hardcore raider turned casual gamer.
This entry was posted in EVE Online, Mass Media, PvP. Bookmark the permalink.

32 Responses to EVE: Jita Phoenix

  1. Pingback: Seleene Elected Chairman of CSM 7 « The Ancient Gaming Noob

  2. gevlon says:

    Have you ever considered why EVE have missions, rats and incursions?

    I mean EVE could be complete with only mining, manufacturing, trading and ship PvP. All of these activities are directly competitive and have the chance to provide ISK gain or loss.

    Why did they implemented completely WoW-like PvE features which allow people to farm without competition with other players, providing ISK for spending time?

    Simple: because most players suck and if they placed into a competitive situation, they’d lose and leave. 80% of the players never leave high sec and something tells me they are not station traders or roleplaying veldspar miners like Chribba.

    I’d guess other 15% do PvP but only from the surplus farmed in PvE, and only when they feel like. If they’d forced to do make their living competing others they couldn’t pay for their clone beta. They are the consensual PvP-ers.

    So there is 95% who don’t want PvP at all or only when he feels like and can afford. The Mittani goes and force them to PvP. Surely, this will be something that make them love EVE more and bring their friends into the game.

    • SynCaine says:

      Out of that 80%, how many of those pilots do you think are null-sec alts? How many are the 2nd-10th account of a null-sec pilot? How many are high-sec war-dec Corps? How many are can flippers, mission scanners, or contract artists?

      That 80% of pilots live in Empire does not mean that 80% of EVE pilots don’t enjoy PvP in one flavor or another. Station trading might be a horribly boring form of PvP to me, but others love it. Just like some enjoy camping a gate.

      It’s one big game, and it works because of that, not despite it.

      • Ephemeron says:

        So, basically, the whole Jita event involves a bunch of null-sec guys shooting high-sec alts of other null-sec guys for PR purposes.

        In other words, it’s kinda like ganking your own shiny alt with some ridiculously fitted ship in order to get a lulzworthy killmail. Just done on a bigger scale.

    • adam says:

      You just don’t get it, do you, Gevlon?

      You appear to think that EVE is like WoW only with a more robust economy and FFA PvP, and that removing the FFA PvP would somehow leave a fun little economic sandbox behind.

      One day you’ll understand.

    • steelhunt says:

      What I totally fail to understand, is why all of the sudden you are the white knight of all decadent carebearing. In wow you have been battling the m&s endlesly, you’ve lead ganking campaigns against the Ensidia fanboys on Magtheridon, you’ve campaigned against bots, you’ve ran a herb interdiction, you’ve ran complicated and evil (for wow standards) metagaming schemes in BGs and Tol Bard, and you even wanted to deny BH to the horde for a week after 4.2 launched. You’ve ran mail and chatlog ‘porn’ sections on your blog. And you dreamed of the day when MMOs would be liberated from all m&s. Most of these have failed, because you lacked the organisation and volume, but mainly because you were playing the wrong game.

      EVE is the only game where you can truly fight the m&s, and have real impact, and win. You can gank them and their bots, and they won’t respawn 100 time like your friend Hystorii. You can make them scream and cry for mercy on the forums and laught at them. You can scam and take them for everything they got, all their hard earned, ‘farmd 4 free’ stuff, and leave them destitute, playing Hello Kitty Island Adventure in their basements.

      Honestly I was expecting you to be in Goonswarm or some other criminal outfit, robbing morons blind, organising mass campains, and coming up with evil metagaming schemes for domination of all space. Oh wai…. maybe you’re doing this allready, gathering capital and planning stuff, and all the nonsense you post is just to trick us into a false sense of security? Brilliant! I’m with you all the way :winkwink:

      • mbp says:

        This whole Jita Burns thing struck me as pretty irrelevant ireelevant to me because I rarely go to Jita anyway but are you really sure it isn’t just going to be a non event. I heard tell of a couple of thousand gank ships – they won’t last ten minutes surely.

        If it really is going to be a must see event I must try and smuggle in a cloaky ship.

        • mbp says:

          By the way – I think I know why Gevlon isn’t in Goonswarm. Gev doesn’t approve of “boosting” weaker players yet Goonswarm are the biggest boosters as he terms it in EVE.

        • Wloire says:

          It takes approximately 15 Tornadoes to instantly gank a freighter. Mittens called for 1800. That many Tornadoes has the potential to murder 120 Freighters and, had CCP not banned the Boomerang maneuver last week, then that number would be much higher.

    • Great, lets take one case, put it in isolation with some guesses and made up stuff, and derive a business case!

      For example, before you speak of who is worth more money, I would like to see the retention rate for subscribers who only do PvE things like missions and who never face a PvP event vs. those who do. And then, while we’re there, stack that up against PvP players. Who burns out faster and leaves?

      My anecdotal observations seem to indicate that more people leave EVE because it is boring or difficult than walk away because of a bad encounter. So I would guess that the two PvE groups would be about the same, and their durations would be much shorter than PvP players.

      What is the better business model? Getting rid of the PvP players, who basically make all the headlines that bring attention, and thus players, to the game doesn’t seem like a good move.

      And then there is the in-game economy. My alt is in a manufacturing corp that specializes in tech II items. We have a POS for research, invention, manufacturing, the whole bit, all in high sec. But most of the money comes in from null sec orders. We sell some stuff in high sec, but even a lot of that goes to null sec.

      The Goons run a delivery service with several null sec destinations, but only one high sec stop, Jita. Players in Goonswarm and allied alliances go to Jita, buy up their supplies, and have it shipped to null sec in huge quantities. And they are only one of the alliances that do that.

      Pull the plug on the 5-20%, depending on how you slice it, and the economy falls in a hole. That you can play your trader games making mild markups by moving stuff to Jita is driven by PvP.

      EVE is a complex system, not a glorified version of Taipan.

  3. steelhunt says:

    • SynCaine says:

      Is that the one you meant to link?

    • steelhunt says:

      Evil warlike empire/monster army invades a quiet peaceful decadent people, causing chaos, destruction and loss of precious game pixels. Heroes must rise and do a bunch of shit, and then some other shit happens and so forth. It’s every plot device for every mmo game ever – and every blizzard wow trailer ever. If it’s just dumb scripted NPCs and bad voice acting, it’s awesome ‘dynamic’ PvE content, epic lore, and we neede more of that. But if it’s a player driven and organised, ACTUALLY dynamic and unpredictable event, then it’s griefing, bad commnity, m&s, and bad press for Sony/CCP. I’m sure Gevlon has plenty of theories to back me out ont his one about sociality/asociality, the difference between getting pwned by fellow players instead of faceless NPCs, and so forth. Oh wai…

  4. Jester says:

    I get what you’re saying, but new players don’t go to Jita. You go to Jita after you’ve been playing the game for a few months. In my experience, people’s first few trips to Jita also take place right when they’re having the most trouble holding it together. You’ve got ships you can’t afford to replace, skill books and modules you need to buy, and not nearly enough ISK for everything that is screaming at you for ISK.

    Getting killed in the middle of that might cause people to say “fuck this noise” and go a little nuts.

    CCP won’t thank Mittens for this initially, because they want people to be writing about DUST this month, not EVE. And unless I completely miss my guess, the weekend of April 28 is the exact week that the first wider beta of DUST is going to begin.

    • SynCaine says:

      But DUST is related to EVE… Look, while Jita burns from space, you can help burn it on the ground!

    • Good thing they have changed where new players go then. Back in 2006, immediately after finishing the tutorial as a new Caldari pilot, I was sent to my first agent… in Jita!

      And he gave me the mission “Worlds Collide!”

      So it is probably surprising I was still playing the game after that one-two punch.

    • adam says:

      “new players don’t go to Jita.”

      Not true. Jita was my second long term stop as a new player. I still have most of my stuff in nearby systems.

    • Devore says:

      I disagree. Lots of new players go to Jita. That’s where some of the best prices are.

      It might seem like the more people playing EVE is better for CCP, but that is only one way to measure success. Another is to look at events like FanFest, and compare to, say BlizzCon, or all the in-game stuff that goes on every week. But someone who quits after their ship gets blown up, or just wants to mine in peace for 6 hours, is probably playing the wrong game. Not everyone will like EVE. Not everyone has to. It’s ok to not like something. It’s ok if you can’t please everyone. If you like flying internet spaceships in safety, there are other games you can play. Hey, I like Hello Kitty, but hate the game, and that’s ok, and I’m not losing any sleep over it, and I hope neither is Sanrio. I’m happy with my Hello Kitty pillow.

      I think much more could be done around up front player education. This is EVE, these are our core principles, which will not be compromised, everyone IS out to get you, you will get blown up, life will go on. Your ship is not your armor, it’s just your health bar. I hang out in the help channel, and every day I see idiots whining because they lost their shiny battleship, which they rushed to get inside a month, with medium guns fitted because they haven’t trained large guns yet (nor can they afford them). Now they threaten to quit. Wah! First rule of EVE: don’t fly what you can’t afford to easily replace. EVE rewards people who put thought into what they do and plan ahead, and punishes those who act rashly without forethought.

      Ultimately, people will join to play the game for all manner of reasons. The trial is free. Some will stay, some will leave. Many who leave, have no aptitude for this kind of game. Unfortunately, some who stay do not either. They quickly find out hi sec is not safe, scams abound, and perverted danger lurks everywhere. Just because they complain, does not mean there is anything wrong with the game, or that the game is broken. CCP’s first responsibility to the players is to the hardcore contingent. In a sandbox, these are your most active players, the heart and soul of the community. These, and their exploits, are what new players look up to, what motivates them, even if they will never get there. There are some parallels here to, say WoW vanilla, where raiding just wasn’t for everyone. Period. Well, now it is. Is WoW today a better game? Maybe. It’s certainly not the same game it used to be. Blizzard figured subscription numbers were king, and giving players what the majority wanted was a way to increase numbers. Anyways, there are already any number of writings on why and how WoW is successful and what ails it, no need to rehash that here.

      You’re saying CCP should do things to keep the players who are playing very casually, and teetering daily on the verge of quitting, just one rage-inducing event away from the cancel button. It’s fine if these players want to play and pay their subscription, but is this the kind of player CCP should cater to or bend over backwards to accommodate them?

      Some have likened games like WoW to casual entertainment, the guy who has a $100 bike and enjoys riding it around the park on sunny weekends, and EVE to a hobby, the guy with a half dozen $1000+ bikes, who tinkers on them on evenings and spends hours discussing and interacting with other bike enthusiasts, and then explodes in a rush of adrenaline tearing up a mountain path putting all his work to the test a few times a year. There’s a place for both, and they rarely, if ever, interact, mix or cross over. There’s room for hangers on to be around the enthusiasts and enjoy the energy they radiate on the subject, but he shouldn’t be surprised if he’s excluded out of many activities, and it’s ok if he drifts away. He’s been given plenty of opportunities to join in.

    • spinks says:

      Surely people would just do the normal thing if an in game event is interrupting your play and log off for a few days, then come back when it’s all over? How long could Jita be blockaded for, really?

      • bhagpuss says:

        Devore’s masterful overview above could serve as a primer for MMO designers and commentators alike. Every MMO has its audience. Every MMO does not have to be for everyone. It’s fine not to like an MMO or want to play it.

        Spinks’s gloss must also be correct, surely? Even in pure PvE games events come along which restrict or deny access to certain areas that players would normally expect to enter freely. I’ve seen it happen quite a few times. Most players seem to be mystified and confused when it happens, even if there has been plenty of publicity because for most players the only time their MMO of choice exists is when they log in.

        Once the event is up and running, however, and players understand what’s happening, they generally either go somewhere else in or out of game and do something different until the event is over and things go back to normal or they get into the swing of things and join in. Either way, the only time I’ve seen it become a real problem is when the event drags on too long, for weeks perhaps.

        That’s not going to happen here, is it?

        Even for someone normally uninterested in all things EVE, this is a notable event and one worth following. Maybe there will be no noticeable effect at all. Or the whole thing could turn out to be blind for an attack on something or somewhere else. Or it could happen earlier than the announced date, out of the blue and take everyone by surprise, including CCP.

        Many intriguing possibilities. No doubt I’ll read what actually does happen here.

  5. Professer says:

    “along with a promise to buy the first beer at next year’s FanFest”

    I thought it was just an open bar

  6. Chris K. says:

    While I agree that this will do wonders for the ship building industry, I’m with Jester on this one.

    Sure, the Jita fireworks will be glorious for the people that know that it’s coming. I’ll probably be parking an alt there and log in when the slaughter starts just to see what 1-5% dilation looks like. This is not the point.

    a) The unsuspecting people will hate it when they drop in system and lose 2 weeks worth of ISK in one go. Believe it or not, not everyone reads blogs or follows tweets (although CCP can save their ass if they ‘promote the event’ in the loader)
    b) The newbs will hate it when they get poped by the goons and lose their shirt (again CCP can prevent it with some pre-emptive warning).
    c) The PvEers that depend on Jita will also hate it, when a big chunk of their capital is locked in the stations, with no way to move merchendise in or out of the system

    All these are minor annoyances, however the majority of high-sec dwellers is not (revellations inc) used to pvp happening all that much. People will rage and Mittens knows it, this is why he;s doing the whole thing, to piss people off. If everyone would be cheering on him as he burns Jita, it would probably be an incentive to NOT do it.

    More importantly, however:

    d) Sony will hate it, because their future partner gets more bad press when all the tears flood the official forums and eventually spill out on the various gaming sites. Considering that DUST is a f2p console shooter, the demographics of the two genres hardly overlap. Care to take a guess how long a freeloading console player will tolerate what is perceived as ‘griefing’ in a game, even more so when it’s sanctioned? I’m guessing 0-5 seconds before he goes ‘fuck this’. HTFU is not exactly a mantra that the SONY represntatives would chant on the PSN forums.

    The major hurdle right now is the bad press the community has been receiving lately. And while it is mostly inaccurate, it still is an image that sticks to most potential subscribers and in the end it is that ‘stigma’ that Sony will want to eliminate.

    CCP is damned if they do, damned if they don’t.

    • SynCaine says:

      I think people are overstating the Sony angle by a mile. Sony is not buying out CCP, they are only ‘partners’ because DUST happens to be a PS3 exclusive (that Sony paid for) until the game hits the PC. We are talking about the same company who loves Rockstar games remember (for good reason).

      Worrying about the feelings of FPS players is also misplaced. It’s not the Hello Kitty community…

      As for EVE players; if one ship loss in Jita is going to cause someone to ragequit EVE, they were going to ragequit EVE sooner rather than later anyway. I get the feeling that bittervets just think everyone in high-sec is a WoW player who loaded up the wrong game or something. They are still EVE players, and while they might not be doing null-sec Ops daily, they still ‘get’ EVE. Those who don’t, well, Jita Burns is a great introduction to it, because it more or less represents exactly what EVE is about; player-driven content/conflict.

      • Chris K. says:

        I totally get what you’re saying and hell, FPS people are not saints. Just log in Xbox Live and plug in your headset (actually don’t). I even expect that the annoyance factor will be very slight, since most people should expect the event by now and if you’re caught with 200 bil ISK worth of assets in Jita when the whole thing starts, it’s your fault anyway. And hopefully when people move out of Jita, they stay out and build homes in the other neglected trade capitals. I don’t really expect many people to ragequit because of this.

        I’m just saying, the whole PR thing works both ways. When I mention to people that I play EVE, I get weird (virtual) looks, kinda like “gee, didn’t think you had it in you”, implying that only the really really really hardcore people are expected to log into that den of immorality (when in reality I did far more killing in any other MMO I’d ever played).

        People’s view about the game is greatly skewed in a negative way, especially after the recent events. This makes people shy away from the game and when DUST launches, the same connections will be made. I’m pretty sure that breaking a contract and firing an orbital bombardment at your former employer is hilarious for a capsuleer, probably not so much so for the 14yo that was happily killing things on the planet’s surface (I mean, it IS hilarious but damn it must suck for that guy).

        So, while the currently paying customers should always get priority over the new potential ones *cough*Blizzshittingallovertheirvets*cough* , all games need a decent retention rate to keep things going. This is epsecially so for F2P games, because the player has made exactly zero commitements and will quit as easily as he started playing. Which is why I think Sony will want to push for an environment that actually keeps people in and brings in the ca$h.

        Or maybe we’re all just paranoid and the Sony execs know pretty well what they’re getting into. In any case, it’ll be interesting to watch.

        • SynCaine says:

          As I’ve stated before, all MMOs wish they had the retention/attraction ‘problems’ EVE has, growing for 8+ years. Do some people have the wrong idea about EVE? Yes. Has it mattered enough to hurt CCP? No. I’ll argue till I’m blue that things like Hulkageddon attract more players than drive away. And if you believe that, Jita Burns could be the greatest marketing push EVE gets all year.

          Sony only vaguely cares if DUST is successful. How it’s successful I don’t really think matters. After all, they must know what EVE is about, or at least know as much about it as the regular Massively reader right?

  7. bonedead says:

    So, anyone up for some Gallente ice mining on the 28th? (don’t know if they’re still blockading that shit or not since I’m not subbed anymore)

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