I believe this might be a first, but I fully disagree with Jester on what impact the Goons “Jita Burns” event might have, and what CCP’s reaction will be. Simply put, Jita Burns might be the single most entertaining day in MMO history if the Goons and their buddies actually pull this off.
Will GMs be pages? Yes.
Will tears be shed? Oh yes.
Will gaming media cover the story? Like you read about.
Will EVE accounts be cancelled, and thousands of potential players turned away? Hell no.
Imagine you are new to EVE, and while flying your little Ibis, you jump into Jita on April 28th, wonder why it’s taking so long to load, and then die in a fiery wreck. As you look around, you see hundreds of wrecks, dozens of ships of all sizes, and thousands of players in local. If you are someone who is the type to potentially enjoy EVE, are you going to rage because you lost a rookie ship, or be amazed at the event going on around you?
“I was there” is a sales pitch for EVE, right? How many people, new pilot or bittervet, are going to be able to say “I was there” for Jita Burns?
You know who will be turned away by this whole thing? Non-factors. The type who were never going to be EVE players anyway. Those who state, with 100% seriousness, that they would love to play EVE on a PvE server. Who believe that this year’s Hulkageddon is going to be the final straw for CCP to swoop in and save them, despite the past 6 years of inactivity. The trolls who hunt down every EVE news item and profess how horrible the community is, and how any day now the wolves are finally going to run out of sheep. Any… day… now.
Jita Burns will not drive these people away from EVE and hurt CCP because these people were NEVER going to be part of EVE in the first place. The only time they factor into New Eden is when they refill the tear buckets, and they will do exactly that come April 28th, only we will need a reservoir and have to pace ourselves. Otherwise we might die from laughter.
The media frenzy over this event will do what the media covered of any great EVE event did in the past; raise interest from potential players, remind past players what they left behind, and give current players more motivation to continue playing. The ultimate indicator of success here will be how outrageous the coverage of this will be (which will likely be somewhat tempered given the backpedaling of the whole ‘suicide’ coverage debacle), and how far non-factors will go to call THIS the deathblow.
And assuming The Mittani pulls this off; he will have created more content in one day than Blizzard creates in an entire year. The market speculation, the aftershock, and new or renewed bitterness; all the things that drive EVE players to log in and do what they do. CCP should not be dreading this day (other than their hardware team), they should be preparing to send a “Thank you” card to Mittens, along with a promise to buy the first beer at next year’s FanFest.