The China MMO market sounds terrifying. The whole video is almost an hour, but all of it just sounds awful. And not just because of the money issue, but because none of these games are actually designed to be fun so much as getting you addicted. It’s basically browser-based slot machine design.
The cultural differences are very clear, from the competitive aspect to the acceptance of things being unfair. What stands out to me is that in the west, one of the original selling points of a game like UO was that despite your status in real life (sex, race, wealth, appearance, etc.), in a virtual world your worth is determined by your in-game actions. With F2P, and especially with P2W, your real life aspects become more and more of the focus, with your in-game actions simply being the end result or trophy.
It’s certainly interesting to observe from afar, but it’s not even remotely anything I’d actually want to get into.