“Play to Crush” was the marketing pitch for Shadowbane (SB), a somewhat short-lived MMO that was based around PvP conquest. The core reason SB died? The players crushed it. Server by server, one alliance would rise to dominance, and that dominance lead to all enemy opposition being crushed either off the server or out of the game. The ‘why’ includes a laundry list of design mistakes and technical issues, but at the heart of it all was the general idea of playing to crush, and the players did just that; they crushed SB until it was gone.
An even larger theme than “Play to Crush” is that the players always seek to ‘win’ a game, even if the road to that victory means removing the fun out of the game itself. More than providing victory conditions, a good designer will seek to ensure that the path to winning is not only fun, but in the case of an MMO, sustainable. Basically, NOT allowing “Play to Crush” to happen.
EVE does a good job of this, at least if you consider the rest of the genre anyway. Some EVE players will tell you CCP sucks in this regard and lets the Goons win because the Goons run CCP, but yea, if you look around the genre EVE has balanced motivating winning without crushing well for the past 10+ years.
AV today publicly posted a preview of the next big patch for the game, which will include the territory system. They unfortunately went with player-based buffs over the suggested area-based system, which IMO leaves many of the real benefits of the system on the table and introduces a potential major “Play to Crush” aspect.
To quickly sum it up, the new system will provide a clan-member (and at a reduced rate, alliance member) a buff to PvE (gold, item, and prowess gain) if they are within the area of a holding they own. The more holdings that they own that are connected, the larger this buff becomes. The main sources of this buff will be cities and hamlets, but villages and the two sea fortresses can also contribute if they are captured and connect to your territory. There is currently no cap on the number of holdings that can factor in and stack here.
If you are the most powerful clan/alliance on the server, you will shortly have no negatives to capture as many connected holdings as possible, while each additional connected holding further widens the gap between your wealth generation efficiency and everyone else’s. On paper, its pure snowball “Play to Crush”.
The one saving grace, ironically thanks to the fact that the DF economy is still poor (everyone is still PvPing in top-end gear, because the added sink from PvP was far too small and AV hasn’t increased it), is that wealth generation isn’t a huge factor in DF:UW. You can’t win a war through economics, because basically everyone has access to everything and nothing is all that costly or difficult to replace.
This of course also reduces the impact of the new territory and buff system, but we all know MMO players don’t need major motivation to go out and crush in the name of winning. Hell, epeen alone is often enough, as made crystal clear by the power of meaningless leaderboards that people love and chase spots on.
Like so many times in its history, AV was on the brink of taking a significant step forward, and instead trips over its own feet. Or in this case, got a significant nudge off the cliff thanks to a subset of the community that supported this flawed version of the system.