TL:DR – Hearthstone is the perfect example of New Blizzard, and the perfect example of why I miss Old Blizzard so much.
It’s still Blizzard, so they still have the whole polish thing going. For a great example of this, open up Trion’s Glyph, then open up Blizzard’s Battle.net. They both do the same thing (try to be Steam), but it’s immediately obvious that one is well-crafted while the other is a clownshow.
Hearthstone has that polish. As a mobile game its well done and ‘works’ as you would expect a game to work. It has a ton of nice touches like bringing back classic Warcraft sound bites and themes, and there is just well-executed detail all over the place. The PC port of Hearthstone isn’t bad, but it’s bare-bones and very minimal; it’s very clear Hearthstone is intended to be a mobile game that also happens to run on your PC.
Hearthstone also has Blizzard’s easy of entry design. It gets you in and playing quickly, and ramps you up well. This again is critical in the mobile space given the amount of competition, and the expected patience/time the average player will have.
Where New Blizzard steps in is the depth and longevity aspects. Hearthstone is a very, very dumbed down version of Magic the Gathering. The number of difficult decisions you need to make in an average game is rather minimal (a scary number of games don’t even require one), and even deck building is heavily neutered compared to MtG.
For example, in MtG you have colors, which Hearthstone replaces with classes. Only classes lock you into one set of cards. No mixing. You then fill out the rest of your deck from a ‘open to everyone’ stack. This alone cuts heavily into deck building, and ultimately deck variety and strategy.
Another example; deck size is 30 cards with a max of two of the same card (one for legendary super-power cards). MtG (perhaps back in the day, its been a while) had a deck limit of 60, with a max of four of the same card (max 2 for certain cards in tourney format). On the surface this might look like it comes out to the same thing, yet it’s not. Plenty of decks benefited by having just one copy of a card, but still using that max of 60 as an advantage. All of those decisions are gone in Hearthstone.
The fact that you can’t trade cards in Hearthstone is a giant removal of ‘gameplay’, and it’s replacement (crafting) is a math-tax test of idiocy.
There are likely hundreds of other examples, but at the end of the day Hearthstone is just a much simpler, much easier card game, and that poor and short-sighted design kills its longevity as mastery comes rather quickly.
Now some might argue that because Hearthstone is a mobile game, it has to be simple and shallow. “That’s what works in mobile SynCaine!”. Except that’s not actually true. The most popular and profitable mobile game out (for years now) is Clash of Clans. CoC has Blizzard-level polish and easy of entry, but it also has Old Blizzard design in terms of depth. If you want to just pick the game up and derp around, you can do that. If you want to dive into the deep end, the game has one. Hearthstone doesn’t, as was made embarrassingly clear at the world championships.
If we move past Hearthstone and look big-picture, since when is Blizzard the studio that produces middle-of-the-road titles? Because that’s exactly what Hearthstone is; it’s a good-enough mobile game, but it looks like an SOE product compared to top mobile games like CoC. Heroes of the Storm, the upcoming MOBA title, sounds like a good-enough game that again won’t really compare/compete with League of Legends (another game with Old Blizzard levels of quality/design). Overwatch turnout out to be a good-enough TF2 clone won’t be a surprise. WoW going from vanilla/TBC to Cata/MoP? Old Blizzard vs New, and the sub numbers reflect that.
For whatever reason (talent drain, resting on past success, the Activision merger) Blizzard isn’t the company putting out instant classics like Warcraft, StarCraft, and Diablo 1-2 anymore. Instead we have been getting decent/meh titles and WoW updates, which is what’s most disappointing. I miss Old Blizzard.